Amaya Román
Creative Director
Creative Director
Visual Storytelling for Conferences,
Exhibitions and Live Events
Exhibitions and Live Events
opening film
The evolution of the Hepatology
Commissioned for the opening ceremony of the European Association for the Study of the Liver (EASL), one of the world's leading organisations dedicated to liver health. This film celebrated 60 years of progress in liver health research and scientific collaboration.
Presented at the EASL Congress 2026 in Barcelona to more than 8,500 delegates, the film traces humanity's evolving understanding of the liver, from ancient beliefs to modern medical breakthroughs.
The challenge was to turn a highly complex scientific subject into a film that could engage a diverse international audience. Combining generative AI, motion design and post-production, the film brings together history, science and human stories to celebrate the people behind six decades of progress in liver health.
Presented at the EASL Congress 2026 in Barcelona to more than 8,500 delegates, the film traces humanity's evolving understanding of the liver, from ancient beliefs to modern medical breakthroughs.
The challenge was to turn a highly complex scientific subject into a film that could engage a diverse international audience. Combining generative AI, motion design and post-production, the film brings together history, science and human stories to celebrate the people behind six decades of progress in liver health.
Google Global Perspectives Forum — Visual Demo
A concept film built around a simple idea: the Google logo becomes the story. Through seamless visual transformations, the logo evolves from one scene to the next.
Coffee Break — Visual Demo
Not every screen moment needs to compete for attention.
Designed for the moments between sessions, this visual interlude maintains atmosphere, continuity and flow while the programme pauses and resets.
Designed for the moments between sessions, this visual interlude maintains atmosphere, continuity and flow while the programme pauses and resets.
EASL Voices — Congress Promo Film
Created for the EASL Congress 2026, this promotional film was designed to increase awareness of the EASL Voices podcast among delegates.
Working with Zoom recordings and existing podcast material, the challenge was to create something that could capture attention within a busy congress environment.
Through motion design, typography and editing, existing content was transformed into a short promotional film tailored for the event.
Working with Zoom recordings and existing podcast material, the challenge was to create something that could capture attention within a busy congress environment.
Through motion design, typography and editing, existing content was transformed into a short promotional film tailored for the event.
Speaker Introductions
International Cultural Forum · Dubai
How do you create anticipation before a speaker takes the stage?
Each speaker appears in a location that reflects their background and expertise before seamlessly transitioning into the event venue in Dubai.
How do you create anticipation before a speaker takes the stage?
Each speaker appears in a location that reflects their background and expertise before seamlessly transitioning into the event venue in Dubai.
Event visuals do more than fill a screen.
They create context, focus attention and help prepare the audience for what comes next.
They create context, focus attention and help prepare the audience for what comes next.
Designed for the screen
Art direction, rhythm and composition that help focus attention.
Built around the audience
Stories designed to make complex ideas easier to follow and remember.
Fast and flexible production
Combining creative direction, design and generative tools.
Google Global Perspectives Forum · DeepMind
Visual morphs designed to transform a brand identity into a unified experience.
Connect speakers, themes and moments through a single visual language.
Visual morphs designed to transform a brand identity into a unified experience.
Connect speakers, themes and moments through a single visual language.
From One World to Another
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Part of a visual system designed to introduce speakers through locations connected to their background and expertise, creating context before they take the stage.
A Journey in Motion
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Designed to create a smooth transition between programme segments, maintaining visual continuity and building anticipation before the speaker appears.
Reference images used in the pieces. AI-generated images were created to demonstrate the concept. In a real project, these would be actual photos of speakers and their locations
Opening videos
Visual concepts designed to set the tone, establish context and immerse audiences from the very first moment.
Energy and Technology
Created as a concept for conference openings, this film explores the forces that shape progress, from energy and innovation to the systems that connect our world.
Health and Innovation
Created as a concept for healthcare conferences, this film explores the human side of medicine, bringing together care, research and technological progress.
About Me
Creative Director specialising in visual storytelling for events
I help turn complex messages into engaging screen content.
I started my career in photography and gradually expanded into design, filmmaking and creative direction.
Over the years, I've worked with charities, organisations and brands, creating films, campaigns and visual content across a wide range of subjects.
Today, I combine traditional creative skills with generative tools to develop opening films, speaker introductions and screen content for conferences and live events.
My approach is simple: understand the message, find the story and create visuals that help audiences engage with it.
The tools may evolve, but the goal remains the same: helping people connect with a message.
I started my career in photography and gradually expanded into design, filmmaking and creative direction.
Over the years, I've worked with charities, organisations and brands, creating films, campaigns and visual content across a wide range of subjects.
Today, I combine traditional creative skills with generative tools to develop opening films, speaker introductions and screen content for conferences and live events.
My approach is simple: understand the message, find the story and create visuals that help audiences engage with it.
The tools may evolve, but the goal remains the same: helping people connect with a message.
TFWA World Exhibition & Conference 2026
Event Identity in Motion.
Event Identity in Motion.
Inspired by the official event identity, this project explores how a static key visual can evolve into motion while preserving its original character.
Rather than redesigning the concept, the piece introduces light, depth and subtle movement to create a more immersive screen experience.
Created using generative tools and refined through compositing and motion direction.
Rather than redesigning the concept, the piece introduces light, depth and subtle movement to create a more immersive screen experience.
Created using generative tools and refined through compositing and motion direction.
What I Can Help With
- Event VisualsOpening films, speaker introductions, screen content and visual systems for conferences and live events.
- Creative DevelopmentConcept creation, storyboards, visual development and AI-assisted prototyping.
- Production & PostMotion design, compositing, colour grading and finishing for large-scale presentations and campaigns.
Beyond Events
Personal and self-initiated projects exploring culture, health and human experience through film and moving image.
What nourishes
A visual study exploring breastfeeding through the lens of a public health campaign.
Rather than focusing solely on the act itself, the film explores aspects of the experience that are difficult to capture through conventional production: vulnerability, physicality and quiet strength.
At its core, it reflects on what nourishes, supports and sustains life.
Combining creative direction and generative tools, the project explores new possibilities for sensitive and emotionally engaging storytelling.
Rather than focusing solely on the act itself, the film explores aspects of the experience that are difficult to capture through conventional production: vulnerability, physicality and quiet strength.
At its core, it reflects on what nourishes, supports and sustains life.
Combining creative direction and generative tools, the project explores new possibilities for sensitive and emotionally engaging storytelling.
The stone we carry
This independent short film explores the unseen weight we carry and the quiet strength it takes to let it go.
Built around presence, simplicity and a connection to nature, the film follows real people through moments of stillness and movement, finding meaning through observation rather than spectacle.
Built around presence, simplicity and a connection to nature, the film follows real people through moments of stillness and movement, finding meaning through observation rather than spectacle.
The art of being present
Inspired by Michael Ende's Momo, this conceptual short film reflects on our relationship with time and attention.
A contemplative story about presence, awareness and the value of slowing down.
Created through a hybrid process combining creative direction and generative tools.
Inspired by Michael Ende's Momo, this conceptual short film reflects on our relationship with time and attention.
A contemplative story about presence, awareness and the value of slowing down.
Created through a hybrid process combining creative direction and generative tools.
We Rise, We Create
Inspired by Maya Angelou and Rick Rubin, this short film explores the meeting point between human intuition and artificial intelligence.
A reflection on creativity, curiosity and what becomes possible when technology is used as a creative tool.
A reflection on creativity, curiosity and what becomes possible when technology is used as a creative tool.
Planning an event?
I'd love to hear about it.
Whether you're planning a conference, exhibition or live event,
I'd love to hear about your project.
Email: amaya@amayaroman.com
Whether you're planning a conference, exhibition or live event,
I'd love to hear about your project.
Email: amaya@amayaroman.com
© 2025 Amaya Roman. Concept demos · Non-commercial use.
