Amaya Román
Creative Director
Creative Director
Visual Storytelling for Conferences,
Exhibitions and Live Events
Exhibitions and Live Events
opening film
The evolution of Hepatology
Commissioned for the opening ceremony of the European Association for the Study of the Liver (EASL), one of the world's leading organisations dedicated to liver research and care.
Created to mark EASL's 60th anniversary, the film premiered at the EASL Congress 2026 in Barcelona before an audience of more than 8,500 delegates. It traces humanity's evolving understanding of the liver, from ancient beliefs to modern scientific breakthroughs.
The brief was to transform a complex scientific story into a cinematic experience that would engage an international audience from the very first moment. Combining cinematic storytelling, motion design and AI-assisted production, the film weaves together history, science and human stories to celebrate six decades of progress in hepatology.
Created to mark EASL's 60th anniversary, the film premiered at the EASL Congress 2026 in Barcelona before an audience of more than 8,500 delegates. It traces humanity's evolving understanding of the liver, from ancient beliefs to modern scientific breakthroughs.
The brief was to transform a complex scientific story into a cinematic experience that would engage an international audience from the very first moment. Combining cinematic storytelling, motion design and AI-assisted production, the film weaves together history, science and human stories to celebrate six decades of progress in hepatology.
EASL Podcast
Congress Promo Film
Congress Promo Film
Created for the EASL Congress 2026, this promotional film introduced the EASL podcast to thousands of delegates during the event.
Working with existing Zoom recordings and podcast material, the challenge was to create a visually engaging film that could capture attention within a busy conference environment.
Through motion design, bold typography and carefully crafted editing, existing content was transformed into a dynamic promotional piece designed specifically for the congress audience.
Working with existing Zoom recordings and podcast material, the challenge was to create a visually engaging film that could capture attention within a busy conference environment.
Through motion design, bold typography and carefully crafted editing, existing content was transformed into a dynamic promotional piece designed specifically for the congress audience.
Concepts for Conferences and Live Events
International Cultural Forum · Dubai
How do you create anticipation before a speaker takes the stage?
Before each speaker takes the stage, the audience is transported into a world that reflects their story, expertise and cultural background, creating anticipation before seamlessly transitioning into the event in Dubai.
Event visuals do more than fill a screen.
They create context, focus attention and help prepare the audience for what comes next.
They create context, focus attention and help prepare the audience for what comes next.
Designed for the screen
Art direction, rhythm and composition that help focus attention.
Built around the message
Stories designed to make complex ideas easier to follow and remember.
Fast and flexible production
Combining creative direction, design and generative tools.
Google Global Perspectives Forum - DeepMind
Visual morphs designed to transform a brand identity into a unified event experience.
Connecting speakers, themes and moments through a single visual language.
From One World to Another
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Part of a visual system designed to introduce speakers through locations connected to their background and expertise, creating context before they take the stage.
A Journey in Motion
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Designed to create a smooth transition between programme segments, maintaining visual continuity and building anticipation before the speaker appears.
Google Global Perspectives Forum
A concept film built around a simple idea: the Google logo becomes the story. Through seamless visual transformations, the logo evolves from one scene to the next.
Coffee Break
Not every screen moment needs to compete for attention.
Designed for the moments between sessions, this visual interlude maintains atmosphere, continuity and flow while the programme pauses and resets.
Designed for the moments between sessions, this visual interlude maintains atmosphere, continuity and flow while the programme pauses and resets.
Reference images used in the pieces. AI-generated images were created to demonstrate the concept. In a real project, these would be actual photos of speakers and their locations
Opening videos
Visual concepts designed to set the tone and create anticipation before the event begins.
Energy and Technology
Created as a concept for conference openings, this film explores the forces that shape progress, from energy and innovation to the systems that connect our world.
Health and Innovation
Created as a concept for healthcare conferences, this film explores the human side of medicine, bringing together care, research and technological progress.
About Me
Creative Director specialising in visual storytelling for events
I help turn complex messages into engaging screen content.
I started my career in photography and gradually expanded into design, filmmaking and creative direction.
Over the years, I've worked with charities, organisations and brands, creating films, campaigns and visual content across a wide range of subjects.
Today, I combine traditional creative skills with generative tools to develop opening films, speaker introductions and screen content for conferences and live events.
My approach is simple: understand the message, find the story and create visuals that help audiences engage with it.
The tools may evolve, but the goal remains the same: helping people connect with a message.
I started my career in photography and gradually expanded into design, filmmaking and creative direction.
Over the years, I've worked with charities, organisations and brands, creating films, campaigns and visual content across a wide range of subjects.
Today, I combine traditional creative skills with generative tools to develop opening films, speaker introductions and screen content for conferences and live events.
My approach is simple: understand the message, find the story and create visuals that help audiences engage with it.
The tools may evolve, but the goal remains the same: helping people connect with a message.
TFWA World Exhibition & Conference 2026
Event identity in motion.
Event identity in motion.
Inspired by the official event identity, this project explores how a static key visual can evolve into motion while preserving its original character.
Rather than redesigning the concept, the piece introduces light, depth and subtle movement to create a more immersive screen experience.
Created using generative tools and refined through compositing and motion direction.
Rather than redesigning the concept, the piece introduces light, depth and subtle movement to create a more immersive screen experience.
Created using generative tools and refined through compositing and motion direction.
What nourishes
A visual study exploring breastfeeding through the lens of a public health campaign.
Rather than focusing solely on the act itself, the film explores aspects of the experience that are difficult to capture through conventional production: vulnerability, physicality and quiet strength.
At its core, it reflects on what nourishes, supports and sustains life.
Combining creative direction and generative tools, the project explores new possibilities for sensitive and emotionally engaging storytelling.
Rather than focusing solely on the act itself, the film explores aspects of the experience that are difficult to capture through conventional production: vulnerability, physicality and quiet strength.
At its core, it reflects on what nourishes, supports and sustains life.
Combining creative direction and generative tools, the project explores new possibilities for sensitive and emotionally engaging storytelling.
What I can help with
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Creative Direction
From concepts and visual narratives to storyboards and AI-assisted ideation, shaping ideas into compelling event experiences.
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Event Content
Opening films, speaker introductions, presentation visuals and screen content designed to engage audiences and elevate live events.
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Motion & Post-Production
Motion design, compositing, colour grading and final delivery, ensuring every piece is ready for large-format screens and live presentations.
Beyond Events
Personal projects exploring health, culture & the human experience through film.
The stone we carry
This independent short film explores the unseen weight we carry and the quiet strength it takes to let it go.
Built around presence, simplicity and a connection to nature, the film follows real people through moments of stillness and movement, finding meaning through observation rather than spectacle.
Built around presence, simplicity and a connection to nature, the film follows real people through moments of stillness and movement, finding meaning through observation rather than spectacle.
The art of being present
Inspired by Michael Ende's Momo, this conceptual short film reflects on our relationship with time and attention.
A contemplative story about presence, awareness and the value of slowing down.
Created through a hybrid process combining creative direction and generative tools.
Inspired by Michael Ende's Momo, this conceptual short film reflects on our relationship with time and attention.
A contemplative story about presence, awareness and the value of slowing down.
Created through a hybrid process combining creative direction and generative tools.
We rise, We create
Inspired by Maya Angelou and Rick Rubin, this short film explores the meeting point between human intuition and artificial intelligence.
A reflection on creativity, curiosity and what becomes possible when technology is used as a creative tool.
A reflection on creativity, curiosity and what becomes possible when technology is used as a creative tool.
Planning an event?
I'd love to hear about it.
Whether you're planning a conference, exhibition or live event, I'd be happy to hear about your project.
amaya@amayaroman.com
Whether you're planning a conference, exhibition or live event, I'd be happy to hear about your project.
amaya@amayaroman.com
© 2025 Amaya Roman. Selected projects include concept demonstrations and commissioned work.
